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Research papers

Revisiting conjoint

The paper describes a case story based on a classic, but not traditional conjoint approach involving consumer attitudes to environmental problems and animal ethics in connection with the primary production of pork. In Denmark - as in many other...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Marcus Schmidt, Lene Hansen
Company: GfK
September 1, 1997
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Citation

Schmidt and Hansen (1997a, September 01). Revisiting conjoint . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/revisiting-conjoint-


Research papers

The creativity factor as an important variable in the understanding of campaign effect

This paper is of interest to researchers and marketers involved in communication strategy - from the development of creative ideas to media planning and tracking: The ultimate goal of the study described in this paper is to demonstrate the value of...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Lene Hansen, Lorenz C. Andersen
Company: Nielsen
September 1, 1993
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Citation

Hansen and Andersen (1993a, September 01). The creativity factor as an important variable in the understanding of campaign effect. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-creativity-factor-as-an-important-variable-in-the-understanding-of-campaign-effect


Research papers

The Danish multi media index

Until the end of 1990 we mainly had single media surveys in Denmark to be used in the media-planning process. Thus, because of the widely different methods, it was often difficult for both media owners and users (advertisers, planners and buyers) and...

Catalogue: Seminar 1992: Media Research Meets The Future
Authors: Lene Hansen, Hanne Treu Andersen
June 15, 1992
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Citation

Hansen and Andersen (1992a, June 15). The Danish multi media index. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-danish-multi-media-index